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Ultimate Performance Coaching

Ultimate Performance Coaching with James Arthur Ray

“You cannot travel the path until you have become the path itself.”

James makes himself personally and directly available to a very limited number of clients to explore with them, and coach them in a one-on-one approach each year.

His Ultimate Performance Executive Package is by application only. Not everyone qualifies to receive the teachings of Ultimate Performance directly from James; and there’s good reason for this. If you’d like to see if you qualify for a very unique experience, then here’s an application that you may complete without obligation.

Ultimate Performance Coaching® is unique. It is unlike all other coaching programs. James offers to work with only a few select individuals in 5 all important areas.


Finding your own unique genius, your purpose in this lifetime, what you’re here to contribute must be your goal. Imagine, for just a moment, how you might feel if you actually knew exactly why you were here and what you must do with your life. Imagine, for a moment, how much joy and purpose you might have, and what it would be like to reach such a level of self-awareness and fulfillment.

Gaining this much clarity is difficult. Do you think that most people’s thoughts and intentions are original? What makes you different from all others without original thought?  You’re not. Let’s face it, you can’t really choose where to go, what to do, and what you want until you clearly know who you are!

James guides you to reach complete clarity so that you not only know who
you are, but exactly where you’re intending to go with your life. In psychology, you become what’s called autotelic: a person fully capable of setting their own goals and thinking their own thoughts. Your energy and empowerment from obtaining true clarity will be the single most important life changing experience you’ll ever have.


Creativity cannot exist without clarity. Copying can exist without clarity and most people spend their entire lives without a new or original idea. But great people have new ideas, and their ideas always change the world, and lead them to success, significance, and often to immortality. It’s not for everybody. So this might be a good place for you to stop if you are fearful of this level of success, significance and commitment. Being able to instruct in the creative process comes from a lifetime of training and studying the neurosciences, psychology, quantum physics, and many great spiritual traditions unknown to most. Truth is cross-contextual.



James’ coaching is like no other. Many Life coaches are only accountability partners. You report to them and that makes you accountable to someone other than yourself. This is not learning. This is not challenging. This is not going to get you what you want. After you’ve attained clarity, you won’t tolerate this for a second. If your goal is to be an ultimate performer ready to take your life to a new level of wealth, achievement, fulfillment and significance, then challenge is the way to reach that level.  Where other coaches may make you feel better, James is fully committed to helping you be better.

The obstacles in life, the curve balls that life throws at us, the roadblocks, the hurdles, the stop signs, both outside of ourselves and inside, these are our defining moments. It is not what we do in life, but how we do it. You’ll learn how to eliminate contraction, constriction, self-doubt, self-sabotage, and lack of will from your internal self completely. When we are finished together, nothing will steal either your energy, your fulfillment or your dreams.


James has created an impressive list of accomplishments and achievements: New York Times bestselling author; Inc. 500 inductee in 2009 with one of the fastest growing privately held companies in the United States; annual revenues of $10M; sharing stages and dinners with billionaires (Oprah, Trump, Branson, Adelson); and coaching countless multi-millionaires.

Utilizing all his experience, including lessons learned from tremendous crashes and burns, comebacks and turnarounds, James is ideally situated to collaborate with and participate in helping you co-create what you desire and deserve for your most ultimate and fulfilling life.


Life is not meant to be easy, life’s meant to be meaningful. So please, don’t wish for easy. Easy doesn’t help you grow. Easy is nothing more than the cocktail being served to the masses. To rise above the ordinary, you must set yourself apart. Have compassion, have empathy, but don’t live like everybody else. If you choose to be the best, then you must choose and live differently from the masses. This simple idea is where people (including you) are most conflicted. Ultimate performers and super achievers want it badly enough, to always commit and continue. When you’re clear on who you are and why you’re here – you won’t quit because you can’t quit. The choice has been made long before that point is reached.

It’s always in the struggle that potential greatness is born.

So if you want this badly enough, then the only question you have to answer is:
Are you committed to doing whatever it takes?
It’s not for everyone, but if you think it might be for you then let’s talk.