The greatest battle you’ll ever fight is the battle to be unique.
It’s a battle in which the entire world will marshal its every force
against you to keep you the same; and the battle never ends.
Look, if you want uncommon results, you have to think and do uncommon things.
You’ve been told that “quitters never win,” right? That’s faulty logic.
That means that if you’re a smoker and you quit you’re a loser…
If you’re an alcoholic and you quit drinking you’re a loser…
If you’re obese and you quit eating McDonalds, Snickers and potato chips, once again you’re a loser…
Think!
There’s a time and a place to push forward and hustle; and there’s a time to quit.
One of my objectives is to help you become a quitter.
Now hold on.
Take a deep breath.
To become what I call a “Strategic Quitter,” Becoming a strategic quitter takes courage.
Many need to become better quitters. Strategic quitters.
Quit doing the things that you’re not meant to do.
If you don’t have the potential to become great at it you
shouldn’t be wasting your life chasing it.
Let’s get one distinction really clear up front.
Strategic quitting is not giving up.
Those who give up are unwilling to confront the battle and do the work necessary to bring their unique greatness and gifts to the world.
Those who give up quit because it’s hard, or it takes too long; so they sell out and sell themselves short.
Strategic quitting is about realizing that the thing you’re pursuing might not be “your thing.”
Not because it’s hard.
Not because it’s a struggle.
But because it’s not Your Purpose.
Amateurs do their best to avoid struggle.
Masters understand that struggle is a part of it.
As long as the struggle you’re experiencing utilizes your inherent abilities and aligns with your unique purpose.
The amateur wants an easier life, always attempting to avoid hard work and the struggle to become great. The master does what it takes and gets the job done.
Go to work!
But you have to make sure you’re being authentic. You have to make sure that you’ve found your unique genius; and then, and only then, do you settle in for the long haul. Do you follow?
Are you struggling, stuck or stalled right now? <Push through the struggle and stall>
Your current struggle could be the result of two things:
- You’ve found your genius, your personal purpose, and you just need to settle in for the long game. Embrace the struggle. Set your mind, commit, and get busy. Hustle.
I hated every minute of the training, but I said, “Don’t quit.”
Suffer now and live the rest of your life as a champion.
~ Muhammed Ali
- Or you’re attempting to follow some romanticized pipe dream that you’ve been programmed to chase by the masses? Are you following the money versus the meaning; and you need to strategically quit. And fast!
Time is wasting; and you think you have a lot of it. Think again.
Tick tock.
One of the smartest things you can possibly do is practice what
I call “Strategic Quitting.” Quit wasting your time on things
that aren’t your thing, to make time for your One Thing.
Look struggle is a part of it. It’s in the struggle that potential greatness is born. Whether it’s the butterfly wrestling from the cocoon. The chick pecking its way through the egg. The snake shedding its old tired skin. Or you pushing forth from your mother’s womb.
New birth is a struggle.
Yet on the other side of that struggle is where beauty, greatness and new life are born. This is where your breakthrough resides.
Ever feel like throwing in the towel? Learn how to quit when it's done not when you're tired.
It’s in the struggle that potential greatness is born.
Nothing great ever came fast and easy—ever.
Stay Awake, Love Life, and Be Epic!
James
